How do you answer life’s tough
financial questions?

If I marry again, how will my Social Security benefits be affected?
I think I claimed Social Security too early, what can I do now?
If I go back to work, will my Social Security benefits change?
How do I claim on my ex‑husband’s Social Security benefit?
Can I file for retroactive Social Security benefits at 64?
Can I claim a spousal Social Security benefit while on disability?
Can I claim a spousal Social Security benefit based on a common law marriage?
If I retire early, will my pension impact my Social Security?
When should I file for Social Security to maximize my benefits?
Can I work part‑time while collecting Social Security disability?
Should I move from Medicare Advantage to Medicare Supplement?
If I stop using my HSA, what happens to it?
As a federal employee, should I Sign Up for Medicare at 65?
If we leave the country for a year, should we dis‑enroll from Medicare?
How do I choose a Medicare drug plan?
Do I need to proactively enroll in Medicare at 65?
Does it make sense for me to purchase long‑term care insurance?
How can we minimize our health care expenses?
Will Medicare cover me while traveling abroad?
Can I pay Medigap premiums using my HSA?
What colleges offer the best financial aid packages?
With three kids, how do we get the best deal on college?
If we form a trust, will it impact us on financial aid formulas?
Can my daughter get a merit scholarship without being a top student?
What happens when grandparents help pay for college costs?
What is the best student loan to get?
What is the best repayment plan for a federal student loan?
Can elder care expenses help boost a child’s chances for financial aid?
What if my ex‑spouse refuses to fill out financial aid forms?
How do financial aid formulas treat annuities?
How do we deal with RMDs across our four retirement accounts?
When is a traditional IRA deductible?
Are there income limits for doing a Roth conversion?
Must I take a required distribution from each retirement account?
When are RMDs taxed?
I missed a required distribution. What should I do?
When do RMDs begin for inherited IRAs?
I just inherited an IRA. What should I do now?
Can an IRA be split with my spouse if we divorce?
Will a Roth IRA distribution affect taxation of my Social Security benefits?
How do we protect our family from online fraud?
How do we protect our financial accounts online?
Should I use a password manager?
How can I protect my home network?
My laptop was hacked! Now what?!
How can I safely do financial transactions over public WiFi?

Financial pros come to Horsesmouth for answers.

Our portfolio of services provides the latest education, tools, marketing and support:

Most people leave money on the table with Social Security. Gain access to the education, tools and answers you need to help clients make smart decisions and maximize their benefits. Comprehensive marketing and communications program included.

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Everyone must sign up for Medicare, yet few people understand what to do. Help clients avoid the pitfalls and put this critical piece of the retirement planning puzzle into place. Comprehensive marketing and communications program included.

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Help clients and prospects protect themselves from the growing epidemic of identity theft, credit card fraud, phishing scams and ruinous hacks. Show them how to improve their Cybersecurity Score. Comprehensive marketing and communications program included.

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With the arrivals of both the DOL ruling and the wave of Boomer RMDs (required minimum distributions), it is more important than ever before to be fully competent in IRA planning. Get up to speed, now. Comprehensive marketing and communications program included.

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Help parents save money and their sanity as they search for the colleges right for their kids. Show them how to discover the true costs, get the best deals, and maximize their financial aid opportunities. Comprehensive marketing and communications program included.

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Help clients and prospects through the process of setting up a caregiving plan. Guide and encourage them with valuable resources on the medical, financial, legal, and emotional aspects of caregiving. Comprehensive marketing and communications program included.

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Strategies for helping your clients transfer their assets to the next generation. Make sure they have a good plan in place to pass on the wealth they have accumulated, financial and otherwise. Comprehensive marketing and communications program included.

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Two programs in one. Help retirees pay lower taxes by developing a retirement tax planning strategy. Also, educate all clients on how to best take advantage of the new tax rules. Comprehensive marketing and communications program included.

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Financial pros also come to grow their business.

Our business development and practice management services help you make it happen:

Every day, receive the latest insights, how-to articles and best practices for running a modern financial services practice. Learn from hundreds of top advisors and experts.

Free Trial

Help your clients and prospects throughout the year. Tap into a constantly updated and expanding set marketing and client communications campaigns (FINRA‑reviewed).

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Build your network of CPAs, attorneys and other COIs with new strategies and tactics. Includes ongoing communications, article reprints, and presentations (FINRA‑reviewed).

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Horsesmouth Master Membership

Get comprehensive access to the full range of Horsesmouth memberships. Consolidate existing memberships into a single Master Membership, and get all the technical training, client education, communication and marketing support, in one place for you and your team.

The most efficient and simple way to get it all
Extra logins for two team members
Get new materials for all programs every year
Apply existing credits for lowest first-year rate

25% discount off Horsesmouth workshops
25% discount off Horsesmouth products
A 25% discount off Horsesmouth’s software partners:
College Aid Pro™ and Holistiplan

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Upcoming Events

Free Webinar

5 Winning Strategies You Can Use With Your Clients to Cut the Cost of College

Learn some simple yet powerful ways to make college more affordable. Incorporating these actionable items into your practice can make you a rock star to your clients, as well as boost your chances of attracting prospects.

With Lynn O’Shaughnessy, College Program Creator

Thursday, March 4, 2021 at 4:00 p.m. ET / 1:00 p.m. PT

Free Webinar

Your Superpower—Finding Your Unique Edge

Everyone has a superpower. What’s yours? When you become clear about what you do better than almost every other advisor you’ll have identified one of the most important ways to communicate with clients and prospects.

With With Ellen Rogin, CPA, CFP®

Tuesday, March 9, 2021 at 4:00 p.m. ET / 1:00 p.m. PT

Free Webinar

The Most Overlooked Profitable Niche You Should Immediately Pursue

Learn the details of a hugely valuable niche that will boost your value proposition, open the door to great clients, and drive your profitability in 2021 and beyond.

With Sean M. Bailey, Horsesmouth Editor in Chief

Tuesday, March 16, 2021 at 4:00 p.m. ET / 1:00 p.m. PT

Workshop

Build a College Planning Niche That Attracts Wealthy Clients

Develop a late-stage college planning niche that builds your expertise and rewards you with wealthy, referring clients ready to have you manage all their assets.

With Lynn O’Shaughnessy, College Program Creator;
and Sean M. Bailey, Horsesmouth Editor in Chief

Virtual Workshop: March 22–25, 2021

Featured Free Webinar

Getting New Clients in the Pandemic World: The Key Solutions for 2021 and Beyond

Join us as we examine how the financial advisory business has changed and propose a solution for 2021 that will smartly grow your business, your brand, and your new client list.

With Chris Holman, PCC, Executive Coach;
and Sean M. Bailey, Horsesmouth Editor in Chief

Wednesday, March 24, 2021 at 4:00 p.m. ET / 1:00 p.m. PT

Workshop

Extraordinary Advisor Virtual Masterclass

Become an extraordinary advisor who creates more influence, impact, and income, no matter what the markets are doing. Learn the “right-brain techniques” for growing a deeply personal and successful business.

With Ellen Rogin, CPA, CFP®

Virtual Workshop: April 1–May 14, 2021
7 sessions on Fridays (Week 1 is on Thursday, April 1)

Workshop

Recovery Planning IRA Workshop

Build your retirement planning skills and help your clients with advanced IRA, SECURE Act, and CARES Act knowledge. In this four-day intensive workshop you will learn how to point your clients to recovery as they deal with retirement planning, recession, and government stimulus programs.

With Jeffrey Levine, CPA/PFS, CFP®, AIF®, CWS®, MSA

Virtual Workshop: April 26–29, 2021

Coaching Program

The Financial Educator Webinar Coaching Program

Learn to master being a virtual financial educator. Present webinar presentations with confidence and add millions in new assets every year!

With Sean M. Bailey, Horsesmouth Editor in Chief
Chris Holman, Executive Coach
Devin Kropp, Horsesmouth Associate Editor;
and Doug Pierce, Horsesmouth Associate Editor

Virtual Workshop: May 4–August 24, 2021

Events and Webinar Replays

Store

Key Tax Changes From the Tax Cuts and Jobs Act

Easy to comprehend at a glance, this quick-reference card tells you what the new tax laws are and how they differ from the old ones.

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Key Financial Data For 2021

Sending your clients a customized Key Data Card is a simple way to remind them that you’re looking out for their best financial interests. Also great for sharing with key strategic allies.

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The Family Guide to Caregiving

This 3-panel, 6-sided, 8.5" x 11", laminated reference guide for clients reinforces your expertise and helps to explain how every client can consider and put in place a family caregiving plan.

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The Baby Boomer’s Guide to Legacy Planning

This 3-panel, 6-sided, 8.5" x 11", laminated reference guide for clients walks readers through the six steps of legacy planning and explains the importance of acting now.

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The Savvy Parents’ Guide to Cutting College Costs

This 3-panel, 6-sided, 8.5" x 11", laminated reference guide for clients reinforces your expertise and helps to explain key concepts every client must consider when making college planning decisions.

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The Baby Boomer’s Guide to Social Security

This 3-panel, 6-sided, 8.5" x 11", laminated reference guide gives your clients a solid overview of how Social Security works. Perfect to handout at client meetings about retirement income planning.

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Hack-Proof Your Life Now!

Position yourself as the go-to resource for cybersecurity safety to your clients and prospects. This book is designed to teach you and your clients about the biggest cybersecurity threats we all face every single day.

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Retirement Calendar Checklist For 2021

Remove a little pain from your clients’ lives by acting as their retirement guide star over important dates, details, and deadlines throughout the year.

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All Store Items

Corporate Programs

Horsesmouth designs custom programs for wealth management firms, broker dealers, RIAs, asset managers, insurance companies, banks and others. Our corporate partners range in size from the largest financial services companies to small shops. We collaborate with partners on a wide variety of initiatives, including the following:

Enterprise programs
Custom programs
Content licensing

Technology integration
Advertising and sponsorship
Research and analytics

About Us

Horsesmouth helps financial professionals educate their clients and grow their businesses. Every day, we serve tens of thousands of advisors, consultants, agents, accountants and other professionals, representing every major financial firm and business model. We are guided by extensive primary research and two decades of experience. The company was founded in 1996 and is headquartered in midtown Manhattan, with employees spread out across the country.

Management Team